publishing channel" (as opposed to POD) refers mainly to the method of printing and distribution.
Whereas a print on demand book is paid for up front (before
distributed via the POD channel, traditional channel books are
printed in bulk and then distributed by ourselves and/or
contracted partners, (in response to
orders via the book trade).
Remember: Books on book shop
shelves are lent to shops on credit. That is, bookshops do not
usually pay for books until they have sold from the shelves. It is
this mechanism, which a traditional route provides for - as
opposed to POD, where books are paid for by a customer - before
they are actually printed.
The London Press is committed to putting more books through this channel
as suitable works arise, and also, whose authors would like to
pursue this option. Books in the channel will need to be professionally edited,
proofread, and typeset to a high standard.
Please contact us for details
about this option if you feel you have a work which is suitable
for this option.